Google beta-launched it's latest search tool today, Google Realtime Search. What a gift this is for those of us who need to keep a finger on the pulse!
In order to effectively address consumer concerns, we need to know what they're concerned about as quickly as possible. We also need to know what they're saying if there happens to be a public relations issue going down, such as a recall. Weeding through search results for specific and current information takes an outrageous amount of time, and we're bound to miss a lot.
Google Realtime Search monitors everything from news to social media as it happens, and you control how far back in time it goes. The results page automatically updates your search results too, scrolling down as they come in. Google has the spider power to truly keep up with discussions as they happen. You can even limit the search to a geographic location. If you don't want to keep the window open and monitor the results in your browser, you can subscribe to e-mail alerts for those search terms. You can now monitor your brand online in real time, 24/7!
Search under 'Blogs' on Google Realtime.
This tool will also be delivering our latest outgoing news and if we work it, we can gain a competitive advantage. Google relies heavily on social media for its Realtime Search, making it even more important for the pet food industry to get comfortable with Web 2.0.
As you'll see in the below example, the 'Updates' results show my Twitter post about the recalled eggs possibly being used in pet food. This 'tweet' leads to my blog here at Petfood Connection (posted just hours ago), yet the blog post itself isn't in the Google results yet. This emphasizes the importance of utilizing various social media outlets to get your message out there in a timely manner, whether it's a public relations issue or product promotion.
Search under 'Updates' on Google Realtime.
This tool is going to be very popular with consumers and the media, especially when they are searching for information on recalls and other time-sensitive issues - make sure they hear it from you first.
© Melody McKinnon
All Natural Pet Care