The majority of shoppers now turn to the Internet for product information and it's important to accommodate them as we build and promote our brand. However, it's vital to remember that they often take the information they find online and apply it to offline activities, including shopping. It's also essential to consider those consumers who don't use the Internet at all. Utilizing the Internet to better serve offline or mobile shoppers can have a major impact on your bottom line.…
Added by Melody McKinnon on March 2, 2013 at 1:30pm — No Comments
Do you know what to look for in cat food? Is your cat food meeting all your kitty’s nutritional needs? While you are looking at all the selections in the pet-supply or grocery store, consider the various…Continue
Added by Tony Avisato on January 28, 2013 at 1:55pm — No Comments
Hi, I have been in the Antler Dog Chew industry for a few years now and truly believe that through working with all the top major distributors in this country, they have become the most popular dog chew. I have researched these products and specialize in them. After consulting many veterinary clinics and hospitals, they all agree that they are more beneficial than man made products. They prescribe them for dogs with allergies and offer more vitamins and minerals than any other source.…Continue
Added by Kevin Joubert on January 15, 2013 at 2:00am — No Comments
Choosing the best cat food for your kitty is one of the most important cat owner decisions you can make. Here are some key points to help you decide which cuisine is the right one. Making sure your cat gets adequate nutrition is the primary concern, so feeding foods that meet…Continue
Added by Tony Avisato on December 28, 2012 at 8:41am — No Comments
There are few industries that need brand advocates more than the pet food industry. With so many poison pens waiting to pounce on brands for mistakes and shortcomings (real or perceived), companies need as much positive representation as they can get. Brand advocates can serve the traditional role of product…Continue
Added by Melody McKinnon on December 11, 2012 at 3:00pm — No Comments
Added by Kathleen McLaughlin on December 7, 2012 at 10:23am — No Comments
Did you know that cat food allergies represent roughly 10% of all the allergies in cats and 57% of the causes for itching and scratching? Food allergies are actually quite common among cats. They can sometimes manifest as young as five months old; other…Continue
Added by Tony Avisato on November 21, 2012 at 1:13pm — No Comments
I own the domain name PUPPYSNAPS.COM. I wish to sell it and invite offers. Puppy Snaps is a suitable name for products in the dog food industry.
‘Puppy Snaps’ is easy to remember, easy to…Continue
Added by Neville Smith on October 23, 2012 at 11:00pm — No Comments
An organization's reputation is largely derived from senior management. They personify the company as much as they represent it, especially during times of corporate crisis like the thorn in every pet food manufacturer's side: recalls.
The actions of senior management set the tone for the…
Added by Melody McKinnon on September 22, 2012 at 3:00pm — No Comments
Very few instances in pet ownership are as sad as caring for a poor kitty with urinary tract infections; these are similar to those in humans in that they are painful, unpleasant, and can even be potentially lethal if untreated. Prevention can save your kitty a lot of pain and stress. Not only can these types of…Continue
Added by Tony Avisato on September 21, 2012 at 8:29am — No Comments
Promens, a leading global plastics manufacturer, is interested in learning more about the material handling opportunities and issues facing your company so that they may best serve your needs in the future. Click here (for a short survey) to provide your insight! Please respond by September 28.
Added by Kathleen McLaughlin on September 20, 2012 at 7:02am — No Comments
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication and trust built through fellowship. Their value to pet product brands is in their influence over consumer purchasing, often in a very specific niche. Bloggers can have a huge impact on the…Continue
Added by Melody McKinnon on August 16, 2012 at 3:56pm — No Comments
I’m not exactly a city person; I admit it. I grew up in more of a rural area with occasional trips to suburbia if we ever felt like going shopping. That all changed when I went away to college. It wasn’t a major metropolitan area but it was a lot busier than anything I was used to experiencing.
The one thing I missed most about moving to the city was the company of my dog. Now I know many city dwellers have dogs and their pets couldn’t be happier. I’m just worried that Conway (my…Continue
Added by Tony Avisato on August 14, 2012 at 12:41pm — No Comments
My dog suffers from a squeaky stomach. You know those crazy noises that come from the dog’s belly after it eats? I didn’t give it much thought at first but after a recent trip to the vet, I discovered it was my dog’s food. After some research and tests with different types of dog food, we finally found a brand that…Continue
Added by Tony Avisato on August 7, 2012 at 4:14pm — No Comments
We hear a lot about what pet parents don't like to see in pet food, from chemical preservatives to fillers. It's not enough to only remove the most objectionable ingredients, however, we need to add ingredients that pet parents DO want.
It won't come as a surprise that pet parents are…
Added by Melody McKinnon on July 26, 2012 at 1:00pm — No Comments
Even the most sincere gestures can be misinterpreted and irresponsibly reported online, as the ASPCA found out after it released it's new video in honor of Adopt a Cat Month. 'Hover Cat' taps into the cat viral video craze with a trendy message encouraging people to adopt the next viral video star. The movie stars Nightline anchor, Dan Harris and his adopted feline.…
Added by Melody McKinnon on June 15, 2012 at 1:00pm — No Comments
While total spending on dogs and related products declined slightly in 2011, dogs still rule the US pet specialty retail channel, according to Pet Product News International's 2012 State of the Industry Survey. Overall, US pet-related businesses -- mainly independent pet retailers and groomers that sell pet supplies -- reported a 3% increase in sales volume over 2010,…Continue
Added by Debbie Phillips-Donaldson on June 7, 2012 at 11:30am — No Comments
While I’ve been out of college for less than a decade, I never personally participated in an online course during my time as a student. However, over the past several years I’ve seen the experiences of my younger sister and husband as they have taken part in online courses for their fields of…Continue
Added by Stacy Kiejko on June 1, 2012 at 11:23am — No Comments
WATT eLearning, an online educational resource developed by Petfood Industry and Petfood Forum, just launched an enhanced website at www.WATTeLearning.com to make it more user-friendly for your professional development and education needs.
The new website is designed so you can easily find the…Continue
Added by Stacy Kiejko on May 15, 2012 at 5:40pm — No Comments
The news of recent recalls by Diamond Pet Foods and brands manufactured by them has been plastered all over the Internet. They're the topic of online discussion in forums, social networks and blogs across North America.