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Featured Blog Posts – November 2010 Archive (7)

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Seasonal Sponsorship - A Win/Win Situation



Seasonal Sponsorship - A Win/Win Situation





Halo is doing it... Purina is doing it... Wellness is doing it... everybody is doing it!



It seems that every major pet organization has pet food brands associated with it in long-term agreements. A brilliant example of long-term sponsorship is Halo's official association with FreeKibble.com. This website attracts… Continue

Added by Melody McKinnon on November 30, 2010 at 4:00pm — 1 Comment

Petfood among highest scoring for customer satisfaction

The American Customer Satisfaction Index (ACSI) is a consumer survey conducted quarterly since 1995. It started with baseline measures in 1994, taken by individuals then with the Ross School of Business at the University of Michigan. Since then, it has developed into its own organization.


Each quarter the index focuses on several specific industries or broad product categories, with the third quarter looking at petfood along with human…
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Added by Debbie Phillips-Donaldson on November 16, 2010 at 1:30pm — No Comments

The Dog Talk Project - New Survey Results Posted!

New Survey Results are available on the Dog Talk Project web site! (www.dogtalkproject.com) Our newest statistics include:

- Dog Talk breed experts’ survey results: The truth about the behavior and temperament of Pit Bull Terrier/Am Staffs

- What types of food are owners feeding their dogs? Find out how many people are preparing homemade diets for their dogs!

- New Health Care Results: What types of vaccination schedules do…

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Added by Linda P. Case on November 16, 2010 at 10:58am — No Comments

'Green' doesn't always lead to green

When it comes to "green" marketing, the other kind of green (money) still plays a key role, especially in these economically troubling times.


AdAge.com shares information from a GfK Roper Green Gauge study conducted in September showing "green fatigue" among consumers, as the study's director, Tim Kenyon, calls it. Evidence of this fatigue, the report says, includes slowing sales of green cleaners but growth in less…
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Added by Debbie Phillips-Donaldson on November 10, 2010 at 6:00pm — No Comments

How Does Your Pet Food Rank?

How Does Your

Pet Food Rank?





Ignorance may be bliss, but not if you're in the pet food business. If you really want to have an encounter with pet parent reality, visit a pet food ranking site.… Continue

Added by Melody McKinnon on November 9, 2010 at 2:30pm — 2 Comments

Yummy New Dog Treats from Doggies Unlimited

Now available at Doggies Unlimited flavored frosting has been added to all of their yummy organic biscuits. Now your best friend can enjoy yummy organic dog biscuits with

or without frosting. Organic dog biscuits now in 6 different flavors of

Apple Cinnamon, Pumpkin, Peanut Butter, Supplements, Sweet Potato and

Gourmet. With frosting flavors of Wintergreen, Peanut Butter, Cinnamon,

Pumpkin, Apple.



Don't…
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Added by Lori Naipo on November 5, 2010 at 3:42pm — No Comments

Prognosticating consumer behavior for 2011

Well, it's November, so from now through the end of the year, we can expect to see many sets of predictions, wish lists and resolutions about the coming year. Most are fairly trite and "predictable" (sorry, bad pun), but I do pay a attention to a few, including those from market research firm Mintel.


So far Mintel has released two lists for 2011, one on general consumer trends and one on consumer packaged good trends. It's this latter…
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Added by Debbie Phillips-Donaldson on November 3, 2010 at 5:00pm — No Comments

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