When I first read Nutrient Requirements of Dogs and Cats, updated and published by the National Research Council in 2006, my marketing persona wondered (among other things) if someone would pounce on the seasonal aspect of pet nutrition. To be honest, I laughed it off. The variances are easily covered by a quality diet… Continue

Google beta-launched it's latest search tool today, Google Realtime Search. What a gift this is for those of us who need to keep a finger on the pulse!



In order to effectively address consumer concerns, we need to know what they're concerned about as quickly as possible. We also need to know what they're saying if there happens to be a public… Continue

The Food & Drug Administration has confirmed that Iowa eggs associated with the recent massive recall will be pasteurized and processed for use in other products, including pet food. The media is already hyping it up with headlines like "Iowa firms will pasteurize possibly tainted eggs for use in cookies, pet food". You can bet that pet… Continue

Sustainability. Eco-friendly. Green. All buzzwords used -- though not consistently or backed by any common definitions or standards -- to describe products and practices that are supposedly kinder to the environment and, some believe, the health of humans and animals (including pets). Continue

Please read and help me decide what I should do.....

All comments appreciated and welcomed!

http://opcatchat.blogspot.com

A remarkable story out of northern Arizona--and unfortunately, I don't mean "remarkable" in a good way. Two men were reported stealing petfood from a charity: enough cat, dog and puppy food to have fed the pets of 1,000 needy families. Continue

I'm not the star-struck type. I'm more of the "everybody poops" type. I'm not at all impressed by fame or money, I'm impressed by people who are impressive. I rarely watch TV or movies because I… Continue

New Dog Talk Survey Coming Soon! "What's For Dinner: Nutrition and Feeding Practices" will be launched in early September. Dog Talk's "10 Most Common Behavior Problems" survey will be closing for final analysis and publication on September 15th. Visit the Dog Talk Project to read recent survey results and to share your dog-related knowledge and experiences with the project! (…

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I was glad to see that the American Veterinary Medical Association (AVMA) has posted an online FAQ about the recent spate of Salmonella-related petfood recalls--and especially gratified that the very first entry attributes the rise in recent incidents to increased awareness, vigilance by petfood companies and regulatory authorities and the new Food and Drug Administration (FDA) Reportable Food… Continue

It is so important today to remember that consumers are going online for pet food news, from recalls to ingredients. Whether you're doing damage control or releasing a new product, you'll want to ensure that the news reaches pet parents, and be prepared for that news to lead them back to you. They're going to want more information and it's imperative…

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If you haven't read it already you must read "Homer's Odyssey" by Gwen Cooper....

A story about a blind cat who never realized he was supposed to be an "underachiever"

Read my review posted on

Cat Chat

http://opcatchat.blogspot.com

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Our all-new revamped website just launched today! Check it out for the latest industry news, articles on key topics like nutrition, market information, safety and regulatory (helpfully categorized by page), popular columns by Drs. Greg Aldrich and… Continue

 

 

 

It has never been easier to voice opinions and concerns publicly than it is today. Anyone can publish a blog, start a Facebook page, or visit a forum, where they whip off whatever they feel like writing about. If they happen to remotely sound like they know what they're talking about, many consumers stop, listen, and add their own views.

 

If you haven't taken it seriously, it's time to start. One of the…

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