Melody McKinnon's Page

Pinterest, Instagram, Flickr, Facebook, Twitter, Google+, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters, which are basically text added to a photo or other background. They may be quotes, captions, memes, deep thoughts, charity…

The majority of shoppers now turn to the Internet for product information and it's important to accommodate them as we build and promote our brand.  However, it's vital to remember that they often take the information they find online and apply it to offline activities, including shopping.  It's also essential to consider those consumers who don't use the Internet at all. Utilizing the Internet to better serve offline or mobile shoppers can have a major impact on your bottom line.…

There are few industries that need brand advocates more than the pet food industry.  With so many poison pens waiting to pounce on brands for mistakes and shortcomings (real or perceived), companies need as much positive representation as they can get.  Brand advocates can serve the traditional role of product…

An organization's reputation is largely derived from senior management.  They personify the company as much as they represent it, especially during times of corporate crisis like the thorn in every pet food manufacturer's side: recalls.



The actions of senior management set the tone for the…

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication and trust built through fellowship. Their value to pet product brands is in their influence over consumer purchasing, often in a very specific niche.  Bloggers can have a huge impact on the…