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Cleo Parker
- Female
- Livonia, MI
- United States
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Latest Activity
What about dog beverages? A recent article from Petfood Industry sparked a Dog Marketing post http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/
I'll have to say it took me by surprise, but I agree it makes sense for both companies. I'll be curious to see what happens with branding - Natura seems to launch a new brand at a moment's notice while P&G tends to extend its existing brands when a…
Low calorie dog food labeling, which should provide consumer education, was found to be inaccurate and misleading in some case in a study by Tufts Cummings School of Veterinary Medicine. http://cleoparker.com/dogmarketing/2010/02/06/low-calorie-dog-…
I talked to a raw food vendor, Taylor Ponds, at a dog show over the weekend. Kind of an interesting story about how they got into the business. An observation on vacation led to one business and a inquiring dog owner turned it in a different directi…
Easy one Cleo - the idea that cats need all those veggies in their food and that just because a diet "looks" healthy, it may not be all that it is cracked up to be. Many times consumers are pulled in by misconceptions and don't know how to read labe…
Very interesting question. I tend to see the breed-specific diets as silly, as I rarely have all my dogs on the same food. That said my breed (Bull Terriers) does, IMO have more issues with food than many and they do have some general tendencies - a…
Yes, I'm not sure how widespread distribution it has, I do see them at dog shows in my region (I live in Michigan) with the frozen product and I know there's a distributor in Westland (west side of Detroit) but I also know people who drive over an h…
Consumer perceptions about pet food and the pet food industry do not always match reality. This group has been formed to address how the industry can educate consumers to reduce groundless fears, improve pet feeding practices.
Since FreshPet is owned by Tyson, I am assuming that the plan for the brand is to utilize meats already in their portfolio, which looking at the main website are just chicken, beef and pork. (I hesitate to say "by products" of their human food line,…
I've seen a lot of activity in raw petfoods lately, but Tyson's Fresh Select is the only one I've noticed is a cooked, refrigerated meal. This to me seems like a humanized spin on the "real food" trend, positioned as better for pets due to less proc…
Here's another bottled water for dogs - there's a forum started by one brand of dog water on the Petfood-Connection site, but I thought I'd post this observation in a more general forum. Aqua Pure Breed's unique angle is a dog-friendly bottle that's…
Petco further develops its organic food marketing efforts with e-directs and in-store seminars. Read more at the Dog Marketing Blog
http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/
Recent concerns about breakfast food immunity boosting claims make me wonder if it's only a matter of time before this affects pet food as well, visit my Dog Marketing Blog for more: http://cleoparker.com/dogmarketing/2009/11/16/immunity-claims-for-…
Profile Information
- Are you a consumer or a petfood professional?
- Consumer who breeds, trains, and exhibits purebred dogs
- What is your area of expertise?
- Marketing and marketing research
Cleo Parker's Photos
Comment Wall (1 comment)
- At 11:01am on September 16, 2009,
Joyce Neth said…
- Thanks, Cleo! Nice to "meet" you! I'll check out your blog. We're always looking for new voices here.
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