Consumer Education
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Consumer perceptions about pet food and the pet food industry do not always match reality. This group has been formed to address how the industry can educate consumers to reduce groundless fears, improve pet feeding practices.
Members: 10
Latest Activity: Aug 26
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Comment by Cleo Parker on February 6, 2010 at 12:00pm - Low calorie dog food labeling, which should provide consumer education, was found to be inaccurate and misleading in some case in a study by Tufts Cummings School of Veterinary Medicine. http://cleoparker.com/dogmarketing/2010/02/06/low-calorie-dog-food-study-reveals-problems/
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Comment by Tara Marlowe on January 18, 2010 at 10:36am - Easy one Cleo - the idea that cats need all those veggies in their food and that just because a diet "looks" healthy, it may not be all that it is cracked up to be. Many times consumers are pulled in by misconceptions and don't know how to read labels. My company tries its best to educate our customers about such things.
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Comment by Cleo Parker on November 16, 2009 at 12:06pm
- Which ONE consumer mis-perception or rumor about petfood would you most like to dispel once and for all?
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