What's the state of the global petfood industry?
Despite petfood recalls in the US, problems with chicken jerky treats from China and the still-stumbling economy -- especially in Europe -- the global petfood industry seems to keep humming along. For example, a new report from Research and Markets shows the nearly US-based petfood manufacturers (including huge multinationals like Mars and Nestle Purina) earn a total annual revenue of about US$47 billion dollars.
Even in Western Europe, with its reeling economies, petfood sales are increasing. "No crisis in the Italian pet supplies industry" proclaims a headline in online magazine Vimax.com, citing data from the 2012 ASSALCO-Zoomark report showing sales of dog and cat food grew 2.1% in 2011 and reached 1.604 million Euro (US$2.015 million), including snacks and treats. (ASSALCO is the Italian pet trade association.)
It will be interesting to see if petfood growth continues -- or any growth happens -- this year considering the current Eurozone economic crisis. Yet growth is continuing in the US, in spite of a sluggish recovery, and most industry experts expect growth to continue to soar in so-called developing petfood regions like Latin America, Eastern Europe and Asia, especially markets like China.
- What is the single biggest or best opportunity for the global petfood industry at this time?
- What is the single biggest or most important challenge for the industry at this time -- and what should organizations in the industry do to meet that challenge?
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Replies to This Discussion
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Permalink Reply by marcel blok on -
Let me start with a few remarks. In the mature to saturated markets we confuse growth with inflation. Or with the upgrading effect. But this doesn't mean that more dogs and cats are more frequently being fed industrially prepared pet food. Whereas the calarific intake represented by industrially preparedstill is not 100%.
So my question is: are we kidding ourselves?
And practice in W.Europe points out that most of the markets in the Eurozone are doing badly, sometimes with negative growth on the value-side. What in my opinion is fueling the perceived global growth? To an extent inflation in the biggest markets N.America and Europe; and obviously the Brazil and to a lesser extent the Chinese market start to show their weight. But will they continue to do so to the current extent?
I find it very hard to mention a single biggest or best opportunity for the global industry; because the global industry knows so many regional differences. But in general the single biggest opportunity our industry would have is to find an answer (collectively?) to the increasingly harsh and increasingly unrealistic dictates of grocery retail-chains.
The single biggest challenge that the industry faces - and this to me is a global phenomenon - is to find an answer to what I call the WIE question. Water, ingredients, energy; all becoming more scarce because of increased global demand. A bit of tweeking isn't going to help us anymore, however useful this is on the short term. We need serious breakthroughs if we want to be taken seriously as an industry.
Marcel Blok
Change Stranamics BV
The Netherlands
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Permalink Reply by Michael Fan on
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i am the Jinan ShengRun Machinery Co.,Ltd . we produce pet food making machines/processing line. the machines include mixer-twin screw extruder-oven-cooling conveyor-roller. if u need, pls contact me anytime.
email:fanxm_cool@foodextrusion.cn
tel:8615106914720
website:www.foodgm.cn
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Permalink Reply by Huang Kama on -
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hello,friend. i am the pet food machinery in China. i think i can provide the basic formula
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Permalink Reply by Huang Kama on
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Really?I need a specialist of petfood from abroad.
Do you know some one ?
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yes,and i wanna know if u have the machines to produce the petfood? we have the whole processing line
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Permalink Reply by Huang Kama on
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Yes ,we did.Just need the formula .
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ok. if so, i can not tell u the formula because we only tell the person who buy our machines
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Permalink Reply by Huang Kama on
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OK ,In fact we want to cooperate with consultant not in China.
If needed , we will glad to contect you .
Thank you so much!
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Permalink Reply by Gilbert Darko on
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Hi
Good Day from Ghana.
My name is Gilbert Darko,From Ghana.
I am the C.E.O. of Alsapup Dog Restaurant.
Alsapup is a company that produces dog food.
We have invented a recipe of dog food,
That uses local raw materials in Ghana,to produce,
making the unit production cost very low.
This dog food has some kind of attraction by the dogs.
The dogs never give up on eating it.
The nutritional value is high, and the dog owners have no choice
than to buy and buy and buy for their dogs making it very good for business.
The issue now is to involve an investor to invest an amount of
US$500,000 into the production of this food to meet international standards.
May I please indulge your capabilities into advising on how this can be achieved.
Hoping to read from you soon in considering to invest and becoming part of this success story.
Please reply to my E-mail at : alsapup@yahoo.com for further discussion.
Sincerely Yours
Gilbert Darko
INVESTORS NEEDED (NEW INVENTION OF DOG FOOD)
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hello
We are just the dog food making machine company and our machine can do the dog food very well. if u or someone u know want to buy it and sell the dog food, u can contact me.
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Permalink Reply by marcel blok on
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hello Huang, can you please explain if you plan to produce wet or dry petfoods. I may know the consultant that you need. And for your information: the Petfood Forum China to be held in Shanghai in October partly deals with pet food formulation and product development. Thank you. Marcel Blok
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