Over the years we’ve seen a lot of PR blunders, but we’ve noticed a pattern with small business. We’ve picked the top 3 mistakes small business make. Learn how to avoid these mishaps to position your company at the head of the pet industry curve.
1. Don’t talk about what you sell, talk about the results you provide. Customers don’t care about what you sell; they care about themselves, their problems and their needs. Be the problem solver for your client and focus your marketing efforts on the results you provide. Make your messaging relative to your audience for greater engagement and response.
2. Use press releases to reach buyers directly. Long gone are the days when press releases were used solely for pitching newspapers and TV stations. Learn who your target audience is and how to reach them directly. Look for influencers and gatekeepers to gain direct access to your client base. Send your press release directly to the people you want to inform.
3. Be enthusiastic and have fun. People like to do business with people they like. The more genuine and excited about your venture you are, the more appealing your business will seam. You are passionate about your business. Let people know how dedicated and committed you are to your product or service to gain trust and credibility.